0239. i was never known to be exploratory or experimental, but i do have a penchant of trying new food. especially fresh twists to familiar fast food items.
a certain clown fronted restaurant chain had boasted a new addition to their local breakfast menu since april and had teased their audiences with more than.. how should i put this? well you know that kinda ads on tv and on the airwaves. with such truckloads of marketing money dumped into the sea of ambiguous ROI, how does the everyday folk think their new mcgriddles fare? i decided to find out for myself.
"mc-what? sounds kinky," said a 25 year old engineer-to-be who declined to be named.
"i think it's unhealthy, but it's quite nice," said ms gao, 19. the student had eaten 3 of such remade pancake with syrup topped sausage mcmuffins before. "yea, on second thoughts, i think i'll go more with unhealthy."
"the mcgriddles is indeed indescribable..." commented ms dee by mimicking the tvc dialogue. "indescribably bad!" sources have indicated that the marketing executive works for a competitor fast food chain.
"a unique taste," a tanjong pagar white collared corporate pawn, h, said. "a cool blend of sweet and salty. sure fire recipe for ulcers. well done!"
personally, ive had but 1 experience with the new item. it'd be rather unfair for me to pass judgement at this point in time, but with all due respect, this fast food chain takes the cake at planting its clowny ass at the pinnacle of innovation.
even their prices are constantly being innovated, if you know what i mean.
my verdict for the newly modified sausage mcmuffin will be: ... it's just so... i dont know how to put it... well you know! actually i dont get the ad, in fact i feel that it's crap... the motion graphics are good though. nice photoshop work done to the food i must say.
on another note: an old dude fronted fast food chain recently launched the fish zinger in may; a revamped version of their ancient but solid chicken zinger with a drop of the sea. imagine biting into a juicy fish fillet that so zinger-ishly outsizes the sandwich itself... the ultimate fish burger that's second to none!
the next interesting thing is... what will the king of burgers do now to counter this onslaught of fast food mayhem? mcgriddles in april, fish zinger in may; let's all pray for a mushroom turkey bacon whooper rendang swiss triple in june! stay tuned!
ps: i left a particular star logo-ed eatery chain out of the picture because it doesnt deserve to be listed as fast food... it's just fast food themed, over priced burgers. bah.
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